Beaumont St Carnivale

Branding • Photography • Web • Print • Signage • Event Management • Media Relations


The Brief

Beaumont St is one of Newcastle’s most iconic streets. With a long history and rich multi-cultural influence, the street has been the prominent food destination for decades. However broader Newcastle developed dramatically over the past 5-10 years, and in many ways left Beaumont St behind.

The Hamilton Chamber of Commerce realised it was time to shake things up and remind people of all the offerings along the shopping and dining strip. With this as the brief we transformed the old Hamilton Music & Food Festival into the vibrant Beaumont St Carnivale.

The strategy for this festival came to life through a vibrant and colourful styled photoshoot, brand design, media and publicity and broad community engagement. The new name and associated brand set the tone for an exciting festival that attracted over 15,000 people and truly showcased the spirit of the precinct.